Business on Purpose

Business on Purpose has been specifically built on old-school, timeless marketing and sales techniques that will help you develop the necessary skills to thrive in business.

Business on Purpose has been specifically built on old-school, timeless mindset, business, marketing and sales techniques that will help you develop the necessary skills to build a thriving purpose-driven business.

This training strives to meet you where you're at and inspire you to show up and serve in a way that feels aligned for you (less talk about money and hustle > more time spent joyfully creating and serving).

Big, small, simple, complex, online, offline, or even just to build your presence and network in your industry - there's no one right way to serve as a yoga or wellness practitioner. This training offers a place for women to pursue business with an attitude of servitude, curiosity and confidence.

Leading with the spirit of service will help you get your heart in the right place so you can build from a place of unwavering desire to make a difference - no matter how big or small the outcome (income is not our measure of success), while building a business model that supports your values, priorities, and life goals.

Got at your own pace and build your dream business, one thoughtful step at a time.

Curriculum

Module 1: Personal Management Skills
Your pre-training to help you manage your time (and self!) as you step into the realm of business. As a business owner, you’ll be dealing with a lot of new behaviors, time constraints, pressure, and positive strain. This module will walk you through essential personal management skills to help you plan and establish your route to success.

This module covers:

Life Audit, review, and refocus
Essential Health & Wellness foundations
Ideal Life & Holistic Goal Setting
Time Management; “Put First Things First:
Energy & Focus Cycles
Cultivate Creativity; Create on Demand
Perfect Your Process & Plan Your Workflow

Module 2: Mindset
An introduction to understanding the mind and how to navigate your mental and emotional responses when creating and building a business.

This module covers:

Mindset Foundations:
- Understanding the Mind
- Dualism
- Symptoms of Imbalance
- Silent Witness Meditation
- Using the Mind to Control the Senses
- The Mind and Business

Money Mindset & Management
- Creating Your Budget
- Financial Roadmap
- Finance Coaching with Annette Dickson

Module 3: Branding
Unlock your creativity and unique gifts in order to create a brand that is true to you and unlike any other business in the marketplace.

Case Study Example: Apple Understand Branding
What is Branding?
Where to Start
Build Your Brand (But Don’t Stop Serving)
Build Your Brand Kit
- Develop Your Mission Statement
- Develop Your Vision Statement
- Define Your Brand Persona
- Create Visual Impact
- Identify Your Uniqueness
- Cultivate Consistency
- Customer Experience

Module 4: Website & Tech Integrations
Design a self-managed and cost-effective website. Get clued up on tech integrations that will support your business growth without costing a fortune.

The Value of a Website
The Three Phases
- Phase One: Digital Business Card & Shopfront
- Phase Two: A Lead Generator
- Phase Three: Sales Optimisation
How to Build Your Own Website
Outsourcing A Website Build
Design Considerations
Blogging & SEO
Website Privacy Policy
Website Checklist
Software to Support Business Growth

Module 5: Marketing
Discover your niche and explore marketing. Dive deep into lead generation and start building your social media platforms while generating leads.

Marketing 101
- What is Marketing?
- Why is Marketing Important?
Defining & Understanding Your Niche
Creating Content
- Content Strategy
- Content Ideas Bucket
- Content Planning
Your Customer Journey
Develop Your Marketing Process
Setting Marketing Goals
Social Media Marketing
- Principle Centred Leadership
- Social Platforms
- Define Your Voice on Social Media
- Facebook Advertising
- Instagram Marketing with Gabi Metz
Creating a Holistic Marketing Strategy

Module 6: Product Design
Cut creative overwhelm by learning the process of design. Discover processes and techniques for creating your best work on demand, and use our template to create your signature program.

The Business of Creating
What is Design?
The Process of Design
The Creative Process
Tips to Improve Creativity
Creating Your Signature Program
Facilitating Talks & Workshops
Retreats & multi-day events

Module 7: Sales
Reshape your mindset around sales. Build your own sales script and learn how to track your sales stats for optimal discipline and results.

What is Sales?
Sales Terminology
Techniques & Styles of Selling
Persuasion Vs Manipulation
Coaching Techniques for Sales
Sales Calls
Creating Your Sales Process & Script
Customize Your Sales Calls with the Doshas In Mind
Systemized Follow-Ups

Module 8: Business on Purpose
Build a business with purpose. Gain clarity on how you can make a positive impact on the world while serving your marketplace.

Business on Purpose
Social Impact
Start Small, Start Now
Walk the Talk
Create a Purpose-Driven Business

Scope of Training

Delivery

Faculty

Samantha Hewinson (Holistic Yoga Teacher)

Director & Head Trainer
Sami is our Founder & Director and works primarily in creating and delivering Live to Serve Academy courses.

Education
Diploma of Holistic Yoga Therapy
Diploma of Ayurvedic Nutrition
Cert III & IV Personal Training
Certified Wellness Coach
Certified Kids Yoga Teacher
Registered Yoga Teacher Trainer

Jessica Humphries (Professinal Writer)

Teacher | Writing

Writer and yoga teacher, Jessica was Editor of Australian Yoga Journal for many years, and now teaches yoga, freelance writes and is (very slowly) working on a non-fiction book.

Education
Bachelor of Arts - Philosophy major, communications minor
Philosophy Honours
Registered yoga teacher (Level 1 + 2)
So many yoga trainings - kids, mental health aware, yin (to name a few)

Annette Dickson (Finance Coach)

Teacher | Finance

Teacher Bio
Annette is a personal finance coach who thrives on helping others transform their relationship with money into one that serves them for the long term.

Together with her husband, she has run her own business in the mortgage and finance space for almost 20 years, while building a property portfolio and helping others to do the same.

Through working with hundreds of clients, it was clear how dire the lack of financial education and associated money hang-ups was.

Being uneasy and anxious around personal finances is a major cause of stress. People become sick and tired, struggling through hoping for the best, all the while not living a life of abundance and happiness.

Her mission is to educate and empower people to take control of their financial well-being. She does this through her online programs as well as one-2-one coaching.

Education
Finance
Yoga Teacher

Gabi Metz (Instagram Marketing)

Teacher | Instagram & Content Marketing

Gabi is a marketer and yoga teacher. Her knowledge empowers our students to elevate their brand and increase their visibility through Instagram and content marketing.

Education & Experience
Certified Yoga Teacher
12 years in Marketing

Full Training

$950

Top features

Education portal
Monthly group mentoring
Email & text support
Lifetime access

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Student Testimonial

“I first met Sami at her Yoga Business coaching weekend, because I was unsettled in my day job but wasn’t quite sure how to make yoga a career that could support me. Sami’s approach and her program made all that was unclear, clear and possible.

I’ve now launched my own studio, have programs ready to launch and have taken leave from my day job! Definitely the leap I wouldn’t have taken without Sami’s guidance and support. I can’t thank her enough!”

FREE COURSE

Discover Ayurveda

Are you intrigued by Ayurveda and searching for an accessible learning experience with methodologies that translate seamlessly into modern living?

Are you looking to transform your health, mindset and life in a way that aligns with your spiritual journey?

If so, we invite you to dive in to this FREE 6-week course, designed to equip you with simple, effective wisdom and tools for helping you live a vibrant, meaningful life.

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